April 2014 Luncheon

Targeting Thrill-Seekers in a Tumultuous Market


Wednesday, April 30th, 2014
11:30am-1:00pm

 

Featuring guest speaker: Robert Rivard.

In a city of over 2 million people served by more than five local television stations, two news radio stations, and a daily newspaper, on any given day, over 5,000 people are turning to one of the youngest media outlets in town. Even more impressive is how, in the age of 140 characters or less, the average news story on this site is around 1,200 words. How did it happen? 

Find out how Robert Rivard, former editor of the San Antonio Express-News, filled a vacuum in the market with The Rivard Report, an online news magazine that experienced 237% growth in its second year. 

Key Takeaways:
- A case study for grassroots marketing, The Rivard Report not only targeted a specific market segment, but built buy-in by offering them the opportunity to add their own voices as community journalists, building a strong brand advocacy group
- Gain insight into the future of the current media market and what it means for your consumers
- How The Rivard Report’s commitment to listening to user feedback guided its dynamic growth trajectory

DATE: Wednesday, April 30th, 2014
TIME: 11:30am - 1:00pm
LOCATION:  Wyndam Garden Inn, 103 Ninth Street, San Antonio, Texas 78215

COST-Early-bird Registration: 
AMA Members: $30
Non-members/guests: $45

COST-Regular Registration:
Student AMA Members: $25
AMA Members: $35
Non-members/guests: $50
Table of 10: $350

Online RSVP Early Registration Deadline: Friday, April 18th by 5 p.m.
Online RSVP Regular Registration Deadline: Friday, April 25th by noon

Walk-ins accepted on a first-come/first serve basis. Additional $5 at the door. VISA, MasterCard and American Express accepted.

Attendees registering as AMA members are subject to verification. All AMA memberships must be current and in good standing. Nonmember fee(s) apply to expired memberships, and balance due will be collected upon check-in. Member event fees are non-transferrable. Late cancellation and No-Show Policy remains in effect for all events.

NEW: What is a "Member-Only Promo Code," and Where Can I Get One?

The American Marketing Association San Antonio chapter truly appreciates each and every member for their continuing support.

One of several member benefits is discounted pricing for chapter events. For each event, we send an email out to AMA members with their event specific promo code. Registering for an event with a promo code is easy:
1. Click on the registration link/button to open the online registration page.
2. Enter your registration information and promo code in the appropriate field.
3. The member-only price will appear in your payment summary. Click the "Continue" button to complete your payment via PayPal. That's it!

Not an AMA member? Click here to learn more about AMA Memberships.

___________________________________________________________


Online RSVP for 2013 MEAs

MAY 29, 2014
6:00 p.m. - 9:30 p.m.


The Marketing Excellence Awards are the San Antonio chapter’s way of recognizing outstanding marketing campaigns over the previous year. This year, the MEA’s will be emceed by Andi Rodriguez, who is a Planning Commissioner for San Antonio and a contributing writer to the SA Business Journal.

In addition to exceptional marketing campaigns, the AMA will honor a Marketer of the Year. The chapter’s Past Presidents will be in attendance so we can give them special thanks for all their hard work. NOMINATION FORM

All proceeds from the MEAs, including funds raised in the silent auction, will go to the AMA Student Scholarship Fund, which provides monies to marketing students at The University of Texas at San Antonio, University of The Incarnate Word, Texas A&M San Antonio, St. Mary’s University, and Texas Lutheran University.

AMA San Antonio recognizes the hard work and results achieved by local firms either on the regional or national arena.  Entries are due by 4 p.m. on April 25* – but don’t wait – fill out the 5-question form and get your supporting materials turned in now.  You can enter as many times as you’d like. Extended due date is 4 p.m. on April 30th. A $20 late fee will be charged for each entry submitted after the April 25th deadline.

MEET THE JUDGES

ENTRY FORM

Entry Fees*
AMA Members: $50 per entryNon-AMA Members: $60 per entry
Students: Free
Late fee: $20/entry
PAY ENTRY FEES ONLINE!

DINNER
DATE: Thursday, May 29, 2014
TIME: 6:00 p.m. - 9:30 p.m.
6:00 p.m. - Cocktails/Band
7:00 p.m. - Dinner
7:30 p.m. - Awards Show

LOCATION: Venues at Valero
One Valero Way
San Antonio, TX 78249

COST*
AMA MEMBERS: $50 / $55 at door
AMA NONMEMBERS/GUESTS: $65 / $70 at door
AMA STUDENT MEMBERS: $30 / $35 at the door
WALK-INS: $70
TABLE OF 10: $450

RSVP Deadline is May 23rd at 5 p.m.
Walk-ins accepted on a first-come/first serve basis. VISA, MasterCard and American Express accepted.

Attendees registering as AMA members are subject to verification. All AMA memberships must be current and in good standing. Nonmember fee(s) apply to expired memberships, and balance due will be collected upon check-in. Member event fees are non-transferrable. Late cancellation and No-Show Policy remains in effect for all events.

***Click Here for MAP*** Please PARK in the South Garage